On this podcast communicating a price increase. CLOUSER and Heidi talk about informing your customer about a price increase. Industry costs are rising forcing you to raise your prices. How does a vendor properly communicate this without losing a customer. Host give some fundamental ideas on preparing and approaching the topic. Be forthright and transparent and communicate from a position of strength. Educate yourself on your competition and how will they have to react. Have alternatives in mind for your customer. Host suggests ideas on the way to communicate to the customer. Communication content and method is an important key. Host encourages re-establishing your value proposition during this time; remind the customer of your added value services.