On this podcast, the keys to properly pitching your business value.  CLOUSER and Heidi discuss the elements that should be in your presentation to prospective and current clients.  Do you have your story prepared–do you have a story?  Can you state your Value Proposition? What is needed to emotionally connect with the client?  Heidi gives some insights into what to put into the presentation to connect.  Heidi uses the article from Harvard Business Review, The Right Way to Present Your Business Case by Carolyn O’Hara to assist with the discussion.  CLOUSER finishes with the four K’s–Knowing and having a story-Know your client’s needs–Know you are presenting to the right person-and, Know the solutions you can provide.