On this podcast a lesson from a shoe shine on #marketing. CLOUSER discusses a recent conversation with a shoe shine stand owner. Host shares how he learned about this gentleman’s #secretsauce, and how he has succeeded where others have failed. Lessons learned on why it is important to go where your customers are located. Why the best communication is always the one when you set face to face with your prospective customers. When you win the customer then keeping your promises you made prior to winning them as a customer. Other lessons learned on parenting and keeping one out of trouble.
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