On this podcast,  Trademarks and their use.  CLOUSER and attorney Aaron Cronan discuss trademarks and the purpose of them.  What is their value to a company?  What is their value to the buying public?  Hear guest share what elements can be marked.  Guest shares what a trademark protects–and what it doesn’t protect.  CLOUSER and guest discuss the process of obtaining a trademark.  Guest discusses differences between a trademark, service mark, and a registered trademark.  Cronan talks on how the internet has effected trademark practices.  How does international protection differ from domestic infringement protection is discussed.  Federal and state registration requirements, and why you might need both.  Guest discusses how a company might lose its trademark register. Listen for more information on the topic of trademarks.