Formulating a ‘Real’ Market Strategy while not wasting ‘Real’ money.  Guest Jerry Vieira discuss the components of a sound Market Strategy, and the process to develop one.  Hear guest share his canoe analogy–canoe, rowers and the stream.  Vieira shares on the four components that should be considered–Market Focus, Value Quotient, Differentiation, and Channel.  CLOUSER and guest discuss lessons learned from 5,000 years of military disaster –hear what the 3 F’s and 3 D’s represent.  Hear what role the sales team plays in assisting in the development of the market strategy and sustaining it.  Viera shares some successes with companies he has assisted.  Guest explains when money should be spent.