In this session, guest Nicole Speulda defines and discusses market research and its uses in business. Listen to find why businesses engage market research firms to analyze and provide data to help their clients market themselves and grow their client base.
About Nicole Speulda
Nicole is a Director of Research and Consulting at Market Strategies International. Nicole has spent her entire career in the analytical and market research fields, working across media, corporate, academic and non-profit sectors. She has a Master’s degree in Comparative Ethnic Conflict and Research from The Queen’s University in Belfast Northern Ireland and a Bachelor’s degree in International Politics and Communication from the Elliot School of International Affairs at The George Washington University.