A company’s brand–what is it really?  On this podcast CLOUSER discusses with guest Kim Frazier what brand is and a company’s branding process.  Frazier explains what a company needs to do to develop a brand.  Guest shares the essence of a brand and it’s make up. The elements both internal and external that help define the brand.  What does the company control in the process?  Hear guest explain the difference between brand name and a brand.